Our Conference Programme is ready!

Our conference programme is ready and full of transversal content, experienced participants and wonderful locations around Milan. We are looking forward to joining the discussions.

Monday, June 18

For those participants who are arriving early: you are invited to join the Complimentary Pre-Conference Workshop “Gamification for Service Design and Innovation”, lead by the IADE – Creative University Lisbon, ideaChef; stay tuned for more information, as registration is limited.

On the “PhD Special Seminar: unfolding a proof of concept”, PhD candidates and Early Career Researchers will meet at Appartamento Lago to explore and discuss the field of service as an established discipline. They will develop open questions to actively be involved in the following Conference sessions.

ServDes International Committee Meeting and the DESIS Assembly —the annual meeting of DESIS Network members— will take place at OpenKnowledge. Then, the Conference Grand Opening will be held at La Triennale di Milano, one of the most vibrant, popular and important exhibition centres in the city.

Finally, a moment lead by Service Design Drinks Milan, in which our international track chairs will share some preliminary thoughts on the 8 tracks of the conference, followed by a standing dinner at the backyard of Triennale.

See detailed programme

Host – ServDes.2020

Global call for ServDes.2020

The ServDes conference committee welcomes proposals to host the Service Design and Service Innovation conference 2020, ServDes.2020. This will be the 7th edition of the biannual ServDes conference, following Oslo in 2009, Linköping in 2010, Helsinki in 2012, Lancaster in 2014, Copenhagen in 2016 and Milan in 2018. ServDes is the premier research conference for exchanging knowledge within Service Design and service innovation studies. It is a biannual conference with the aim of bringing researchers and practitioners together to discuss, share and evolve the emerging discipline of Service Design, and design-related service innovation. Proceedings from the conference are published open and online, and their availability for readers and indexers is guaranteed by Linköping University Electronic Press. We welcome applications from institutions from all over the world with a proven history of research and/or education in this field and a relatively active local environment to help us progress with Service Design future development.


Your proposal should answer some basic questions, in order to be part of the selection process, and be around 2000 words long:

Where: information on the hosting organisation and city (why there?) and accessibility (can delegates easily get to the conference venue?)
Who: who is the organising committee (Is there the required capacity and expertise? what are the ongoing and past topic-related projects, publications or education activities?) including a documented commitment from a local research group/team and the host institution (Is there the required commitment and support?)
What: what is the proposed theme of the conference (How is it relevant for the development of the field?), any idea for its possible format and publication options beyond the proceedings, and potential social program
Why: why do you want to organize the conference (What is the interest in relationship to service design and service innovation)
When: when will the conference be held, and how do those dates fit with other conferences and deadlines 2018 (does the timing fit?)
How: information on facilities, accommodation and supporting services (conference services, transport, IT, etc.) (does the location has all the necessary facilities and resources?) How much: costs, estimated number of participants and possible conference fee (Is it sustainable and accessible?) plans for sponsorship.

Please send your applications to:

Global call for ServDes.2020

Key Date for submission

Deadline: 15th of April, 2018

Servdes.2014 archive

The Servdes.2014 conference ran from 9-11 April 2014. Check back later for papers and proceedings.


ServDes2014 explores how Service Design is contributing to ‘Service Futures’ and how it is developing as a field of research and practice. Download the ServDes2014 programme with paper and workshop abstracts.


Find out what's on the schedule and plan your must-see events for days 1, 2 and 3 of ServDes. 2014.

Travel & Accommodation

ServDes2014 will take place at ImaginationLancaster (Lancaster University). Find out how to get here and where you can stay once you've arrived.

Conference organising committee


Daniela Sangiorgi, Chair
David Hands, Co-Chair
Emma Murphy, Co-Chair
Pam Hearne, Administration
Rachel Cooper, Design Journal

Lancaster University Management School:

Katy Mason, Advisor
Martin Spring, Advisor

Servdes. sponsors