ServDes.

We are happy to present the contributions that made up the content of ServDes.2010, in category and author alphabetical order.

Full papers

Service prototyping according to practitioners [PDF]
Johan Blomkvist, Stefan Holmlid
Linköpings universitet

Creating scenarios for regional projects. An ongoing strategic and service design practical approach for multifunctional and collaborative food networks [PDF]
Daria Cantù, Giulia Simeone
Politecnico di Milano

Service innovation through touch-points: the AT-ONE touch-point cards [PDF]
Simon Clatworthy
AHO

Service design & healthcare innovation [PDF]
Karin Freire, Daniela Sangiorgi
Lancaster university

Characteristics of value co-creation in a learning environment by service design and service-dominant logic frameworks [PDF]
Jussi Haukkamaa, Pia Yliräisänen-Seppänen, Eija Timonen
University of Lapland

Transformative Services and Transformation Design [PDF]
Daniela Sangiorgi
Lancaster university

Spicing up public journeys – Storytelling as a design strategy [PDF]
Sandra Viña and Tuuli Mattelmäki
Aalto university

The concept of value in design practice – an interview study [PDF]
Katarina Wetter-Edman
Göteborgs universitet

Conceptual papers

Ten Strategy Paradoxes in Service Innovation and Design [PDF]
Robert Bau
Mind Your Table Manners

Exploring networked innovation; Results of an exploration and the setup of an empirical study [PDF]
Katinka Bergema, Rianne Valkenburg, Maaike Kleinsmann, Cees de Bont
Delft University of Technology

The design value of business [PDF]
Stefan Holmlid
Linköpings universitet

Adapting service design tools to facilitate interdisciplinary research collaborations [PDF]
Gemma Teal, Alastair Macdonald, Paula Moynihan
The Glasgow School of Art

Cases

SVID city move
Eva-Karin Anderman, Claes Frössen [PDF]
SVID

Hälsokollen: Design methods for creating services that support longterm behavioural change [PDF]
Elin Ankerblad & Marianne Norelius
Doberman & Apoteket

Innovating implementation and design of services within the public sector [PDF]
Stuart Bailey
Glasgow School of Art

Service Design: social innovation is our motivation [PDF]
Sarah Drummond, Lauren Currie
Snook

Towards a practical application of innovation theory for financial services firms – a quick step from academy to tooling [PDF]
Åke Freij
IBM

Health and social care services for people with complex needs: The role of contextual knowledge for the design process [PDF]
Eva-Maria Hempe, Terry Dickerson, Anthony Holland, P John Clarkson
University of Cambridge

Service Design for tourism SMEs – The concept of service design and its application on the Alpine Zoo in Innsbruck, Austria [PDF]
Marc Stickdorn, Anita Zehrer
MCI Management Center Innsbruck

CASE: Plan, Design, Explore & Reflect – Customer relevance in bank services through action research [PDF]
Erik Widmark
Transformator

Alternate reality games and participatory storytelling beyond entertainment: new and more effective ways of triggering people and creating communities [PDF]
Marco Zamarato
pidublu

Workshops

Service Design Research: Which direction do we want it to take? [PDF]
Johan Blomkvist, Stefan Holmlid, Fabian Segelström
Linköpings universitet

Service design for social innovation: a strategic approach to strengths and weaknesses [PDF]
Anders Emilson, Anna Seravalli
Malmö universitet

Service Architecture Review Method [PDF]
Simon Fields
University of Glamorgan

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Reservations for changes of titles and details of the programme.