Business day aims to integrate the operations and methods of the field in the current research. The aim is to create a practice-makers and academic researchers an option to share information and discuss. Business day will also include presentations about b-to-b research papers. Besides the key note speakers the day will also include a “Service Design Bazaar”. Bazaar is designed to make research data and practical actors know-how interact with each other.
In the end of the day participants will hear the closing remarks of the conference while they are enjoying a glass of wine with cheeses.
Laurea UAS, SID Campus Leppävaara
8:30-9:00 Coffee and Registration
9:00-9:05 Welcoming words & general information, Janne-Valtteri Nisula, Senior Lecture, Laurea University of Appplied Sciences
9:05-11:20 Keynotes:
“Designing a complex service system – a case from Stockholm”, Evert Gummesson, Professor of Service Management and Marketing, Stockholm University School of Business
“Emotional Engagement & Consumerisation of Innovation”, Anne Stenros, Design Director, Kone
Anna Thygesen, Prime Time Kommunikation
11:20-11:30 Info for the rest of the day
11:30-12:30 Lunch Break & Service Design Bazaar
Visit Espoo
Service Design Network
Presemo
Invest in Finland
Culminatum Innovation Oy Ltd
WeeGee Exhibition Center
12:30-14:00 Workshops
Sdnext – Moving towards the creation of a PhD network in service design, Vanja Misic, Minka Rössner & Fabian Segelström
The FORTH Innovation method: Creating Innovative Services fo Sanoma, Gijs van Wulfen
Value Co-creation, Krista Keränen
SINCO lab: Servicescene simulation in action, Essi Kuure, Antti Lindstöm & Simo Rontti
Solving wicked challenges by co-design, Jussi Sorsimo, Culminatum Innovation Oy Ltd
From advertising ideas to ideas worth marketing, Lauri Toivonen, TBWA
Helping people and companies to like each other, Anton Schubert, 358
14:00-14:30 Coffee Break
14:30-16:00 Workshops
Theater Methods, Markus Hormess, Adam Lawrence & Anna-Lena Kuhner, Workplayexperience
Involving users: worth of your money, Menno Manschot & Froukje Sleeswijk Visser
From Attitude to action – co-creating sustainable products and services, Bernhard Dusch
Finnish Nature Case, Jaana Tuomi, Visit Espoo
Personal Public Transportation – understanding passanger preferences with rapid persona creation, Petri Tolppanen & Timo Halko, Ajelo & Aalto
Customer skill and activity in service usage, Jacob Mickelsson
Anticipation of Service 2.0: In Exploration of the Next Generation of Services, Mahmoud Abdel-Rahman & Mr Abdalla
What to do and don´t do in service design, Esa Rauhala, Palmu
16:00-16:45 Closing remarks, Wine & Cheese
Business day program: ServDes.2012BusinessDay10Feb
We reserve the right to any changes.
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL
Sorry, the comment form is closed at this time.