The discipline has been founded on the area of affluence of many knowledge streams, from service marketing and management to interaction design and product design. The ground knowledge from those disciplinary areas has been integrated through research and cases studies that have emphasised different and new aspects of service design, including user-participation and co-creation, user experience, systemic and social aspects, technological implications and strategic perspectives.
This relatively young area of design research is now exploring a wide landscape, that includes methodological contributions, practice-based research, concrete cases and prototypes, while new stakeholders are expressing interest in this discipline and promoting new cases and experiences.
The last few years have also seen an increasing number of public sector initiatives with the support of design agencies, foundations and research groups that are promoting novel approaches to public service innovation. This includes for example modes to capture and amplify signals of social innovation projects or the set up of innovation labs within Government offices. At the same time the private sector is exploring the potential of more collaborative approaches to service innovation that value users’ contribution and participation in the design process.
Furthermore new contextual conditions are changing the cardinal points in service innovation: e.g. the availability of large data sets create new grounds for a new generation of services, that enable citizens to navigate and connect with dispersed resources; social networking tools are creating new layers of interaction and collaborations among close and far off people, while amplifying human capability to elaborate existing information; finally broader social changes are changing the patterns of the demand for new services.
ServDes 2016 will explore this new landscape with the aim of generating new maps, new orientation tools and coordinates, to help interpreting and framing this evolving field.
Thematic areas of the conference are:
- The centres: the evolution in the foundation of Service Design
- The fringe areas: exploring the boundaries of the Service Design discipline
- The tectonics: developing the methodological approach and practices
- New directions: e.g. emerging social and technology-driven innovation
- Private and public places: cases, strategies, initiatives and experiences in and across the public, private and third sector.
- Future transformation: the future research, education, and professional perspectives.
Submissions will be accepted in three different categories:
- Short papers
- Full papers
- Case studies/industrial cases
Short papers are expected to present significant work in progress or smaller or more speculative ideas, research that is controversial or not fully developed yet. They should be inspirational and spark some discussion among attendees. They should be in English, in PDF format and not exceed 2500 words or 5 pages (including figures, bibliography and notes) on the ServDes Template. They should be submitted electronically using the short-paper track of the conference submission system.
Full papers will present cases, methods or research work, possibly documented with adequate graphical material. Full papers must also be presented in English, in PDF format and cannot exceed 5000 words or 13 pages (including figures, bibliography and notes) on the ServDes Template.
Full papers must be submitted electronically using the full-paper track of the conference submission system.
Case Studies/Industrial cases
Case studies and industrial cases can be submitted on a separate track. Papers in this track are expected to document empirical work or any other cases of non-academic project work that maybe relevant for this conference. must be presented in English, in PDF format and cannot exceed 3000 words or 6 pages (including figures, bibliography and notes) on the ServDes Template. Case studies/Industrial cases papers must be submitted electronically using the Case study/Industry case track of the conference submission system.
General guidelines and recommendations
All contributions will be reviewed by three members of the review committee (peer review). All the submissions must conform to the blind review process. Please prepare your paper in a way that preserves anonymity of the authors.
- Do not put your names under the title.
- Avoid using phrases such as “our previous work” when referring to earlier publications by the authors.
- Remove information that may identify the authors in the acknowledgments (e.g., co-workers and grant IDs).
- Check supplemental material (e.g., titles in the video clips, or supplementary documents) for information that may identify the authors identity.
- Avoid providing links to websites that identify the authors.
Contributors are warmly encouraged to write their submission directly on the conference template, without modifying the existing styles.
Submission Deadline: September 29 2015 (EXTENDED to 9. October 2015 11:59pm UTC)
Author Notification: December 1 2015
Final notification of acceptance: March 1 2016
Camera-ready papers due: April 1 2016
Here you can find the template for the papers.