THEME: CO-CREATING SERVICES
ServDes2012 was divided into 3 days entitled pre-conference, research, and business.
The preconference day provided a workshops tour led by B.Sc. students throughout the metropolitan area. Partners who co-created these workshops were: WeeGee Exhibition Centre, TBWA, Design Reform Ltd, Atwork, Terveystalo Ltd., Aalto University, Aleksander theather & Workplayexperience, Hanken School of Economics, and Hanasaari. The Service Design Journey ended at BioRex at Lasipalatsi, where participants gathered to share their experiences and enjoy refreshments.
The research day followed a more traditional format. The day started with key note by Chris Pearson (Cambridge Service Alliance). Then 3 selected research papers were presented for the whole audience. After lunch, the audience broke into parallel tracks. Gripping Martti Vannas, the Master of Ceremony, hosted the GalaDinner at The House of Nobility.
The business day addressed more business and professional oriented matters and professionals. We had three Scandinavian key note speakers in the morning: Professor Evert Gummeson from Stockholm University School of Business, Anne Stenros, Vice President Design at Kone Corporation and Anna Thygesen from Prime Time Kommunikation. Further, we had several workshops and an interactive Business Bazaar.
Laurea University of Applied Sciences hosted the 2012 edition of ServDes Conference. Laurea SID Leppävaara campus is located in World Design Capital 2012 area, Espoo, next to Helsinki.
The theme of ServDes2012 was co-creating services. This 3rd ServDes Conference was held as part of the World Design Capital activities and one of the biggest events in the category of Encounters (“Kohtaamisia”). ServDes.2012 practically kicked off the World Design Capital Year 2012 in metropolitan Helsinki.
ServDes.2012 interested 276 registered persons. Over 20 different nationalities worldwide were present.