ServDes.

For your information:

- During the review process please notice, that only this years papers should be evaluated – ALL THOUGH years 2010 papers are still visible!

- Numbers of evaluated papers are 155 – 235.

- Please remember to correct your user details before starting the evaluating!

- If you have any problems, please contact milla.harjula@laurea.fi.

Thank you!

As some of you may now, Helsinki is the World Design Capital of year 2012. We are proud to announce, that our ServDes.2012 conference is now officially part of its program! To learn more about the World Design Capital visit their website: http://wdchelsinki2012.fi/.

Everybody please be aware that today is the last day to live in papers via submission system! If there is some problems with timetables please contact us: info@servdes.org.

There have been some mixed information in our website concerning of lenght of the case study descriptions. Just for You to be sure here are the instructions one more time:

- research papers max 12 pages

- case studys max 5 pages

- workshops max 2 pages

As you all have been informed the new deadline of papers is October 31. That means that everybody still has five days time to finish their work and leave the papers in our submission tool. Evaluation of papers starts on November and continues until the end of December.

We also have updated our pages. Click the page “Conference Program” and learn about the agenda of the ServDes.2012. Later we will ad the detailed version of timetable. In few weeks time there will also be information about conference hotels you can book in fixed price. More information about Laurea University of Applied Sciences and World Design Area will be  as well published soon!

Everybody just got some more time to work on with their papers. We have extended the deadline. The last day to return the papers is now October 31 2011. You may also had noticed that there has been some issues with our submission tool, but no worries, it might be possible that it has been fixed already – while I´m writing this blog. We apologize for the inconvenience!

It is also good for you to know that we now have a new project manager. Milla Harjula started working with ServDes.2012 3rd of October. Until this we have suffered from a slight “staff shortcoming” which is also the reason why some of you may have wondered why did it take so long to get an answer to an e-mail. Nevertheless,  I am sure everybody agrees that progress has been made and conference is coming out perfectly!

I´ll keep you informed with all the newest updates!

The planning of ServDes.2010 is well on its way now. You will soon get mor einformation on dates and Call for papers. Actually, this blog post is written to show the ServDes.2010-crew how the blog works. Please hi to them!

For years, many organizations had a sound and healthy business model. Nowadays, as a result of drastic changes, organizations find out that their current business model does not work anymore. The financial crisis, changing consumer behavior, the Internet and (free) access to information and knowledge changed the rules of doing business. Traditional business models become outdated and create the urge for new and
innovative business models.

Thinking about business models is more important than ever. 15 years ago, many industries were dominated by one single business model. Now different models are intertwined. Market opportunities are enormous if pictured properly and played into correctly. Examples like Apple, Google and Skype illustrate that the scale and the speed with which innovative business models change the industrial landscape are greater than
ever.

During the UnConference session “Business Model Innovation”, the participants discussed how to systematically invent, design and implement powerful new business models. The big interest was how to question, challenge and transform old and outmoded business models and how to turn visionary ideas into game-changing business models that challenge the establishment.

Camilla van den Boom from Business Models Inc. (www.businessmodelsinc.com) explained an approach how to systematically understand, design and implement (new) business models. She opened a discussion on market trends and forces that hit almost any business or sector. She took the participants on a journey through the landscape of business models and showed what business modeling is all about. The participants
worked with various strategic questions related to their own business models and presented various scenarios in front of the group. The participants finally drew up their own future business model.

Quotes of the participants:

“It was great to participate in the Business Modeling session. I am (re)designing my business at the moment, and I got to see the relationship between the context, my ambition, my target group and the way I will generate revenue. I will bring this back to my colleague and work this out in detail.”

“This was very useful, even though very irritating. Business modeling in this way pinpoints very clearly what I have neglected in my business during the last six months. Now it is time to shape up and make sure that we will perform the way we can. Due to this UnConference Business Modeling session, I now have a clear format how to approach these issues.”

/Camilla van den Boom

Three weeks have past since ServDes.2010 and it’s slowly getting time for us to say goodbye. But first we want to share some more details with you.

First and foremost, next ServDes is planned for spring 2012 in Finland. Janne-Valtteri Nissula from Laurea University will be leading the local organising team. We’ll be posting more information here as soon as it is available, but the rough schedule says that the call for papers will be released in late spring/early summer and the paper deadline will be around August-September.

Secondly, we have been posting videos and photos from the conference (with great help from our friends at Tackle Service Design). You can find selected photos at http://www.flickr.com/photos/57253478@N03/.

If you want to re-live or experience the talks from the conference, they can all be found through our vimeo-account at http://vimeo.com/servdes. At the time of writing all talks have been uploaded, but only one out of three workshops. Don’t worry – the last two workshops will follow.

Naturally, you can find the videos linked from within our webpage as well. If you visit the conference program you’ll find both videos and pdfs of the papers linked from each talk.

We would also like to take the opportunity to once more thank our sponsors (Almega, Doberman, Linköping University, NuLink, Transformator Design and Twingly) as well as our volunteers (Sophie Andersson, Sonay Ardi, Cordula Brenzei, Therese Glimskär, Haris Kadic, Jan Krause, Lisa Malmberg, Ingrid Mårtensson, Sofia Nygren, Thomas Wreiner). Without your help ServDes would never have been what it was!

Thank you everyone who has showed an interest in ServDes.2010 – be it as visitors, submitting papers, following us on Twitter or any other form. We hope you are as happy with the conference as we are.

A great end of the year to you all, with hopes for a fantastic 2011!

/Stefan, Johan and Fabian

Sarah Drummond will be leading participants through a series of discussions and techniques to bring ideas to life which will tackle social issues.

As a practical workshop, participants will get their hands on different prototyping and visualisation techniques to create a pitch that will catch the eye of funders and investors. This is about using service design thinking to bring ideas to life that can change people’s lives.

Participants will be asked to come with a problem they want to solve and a place where this is needed. Or we might scrap that and work from templates. In the true style of design, we will prototype the workshop as we go.

We’ll end with some great new ideas brought to life by you which we can present back to the unconference participants.

/Sarah Drummond